Hair 2 Dye 4 was created by Kimberly Dyson, a 20 + year cosmetologist. Once the lace front wigs hit the market they were pretty expensive to buy. So I put together a lot of resources and hours to try and bring a high quality product to the consumer without spending a lot of money. Hey, I feel if you spend less, you can always come back sooner to buy more. "My idea is to make everyone feel beautiful inside and out without spending alot".